Design is one of the most important elements on a website. A sloppy design site will inevitably make a bad impression on your visitors. The design must therefore be particularly neat and thoughtful. On the Internet, the term “design” refers both to purely visual and aesthetic aspects but also to ergonomics. We will see in this article how the two aspects are inseparable and how the 2016 trends in Web Portal Development Services place the user experience at the heart of the concerns.

Responsive Design, to adapt to new Internet usages

The Responsive Design remains a heavy trend for 2016. For those who are not yet familiar with this concept, a “responsive” design is a design whose display mode adapts to the device used by the visitor. Specifically, a site Best B2B Portal that uses a theme “responsive design” is displayed on computer, mobile and tablet. Responsive Design is certainly not a passing fad. It responds to a structural need: the rise of the mobile, internet browsing on Smartphone and tablet. More than half of the connections are made today from a mobile device.

A poorly coded responsive design can help slow the speed of your website, and therefore its performance. To avoid this, developers must consider a number of good practices. Gives 5 tips to the web designers to optimize your responsive design:

  1. Avoid hidden images using a loading technique based on JavaScript or CSS. If the display: none tag allows some images to be hidden from users, these images are still loaded by the server. So it’s counterproductive and it slows down your website unnecessarily.
  2. Use responsive images, that is to say images sized according to the display mode (mobile, desktop …). This involves creating multiple versions of each of your images.
  3. Use the JavaScript conditional loading technique. When viewing your pages on a small screen, some JavaScript elements will not be displayed.
  4. Use a RESS, acronym for Responsive and Service Side, to optimize the display of your site for known visitors.
  5. Use a performance test tool to identify areas for improvement and potential problems with your site’s design. You can use a tool like Google Page Speed ​​Insights. There are many others, free or paid.

It is very important to optimize the performance (i.e. the loading speed) of your responsive design site. At least for two reasons: 1 / a site that is too slow have a very negative impact on the quality of the user experience and 2 / the speed of a website is an important factor for SEO. The slowness of a site harms its SEO SEO. If you’re interested in this topic, here are 10 SEO tips to boost SEO traffic. Still concerning the SEO, remember that Google announced publicly in 2015 to have made the mobile-friendly factor of SEO. This is the interest of responsive design. More than a design trend, responsive design has already become a good practice.

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