Newly compiled research gives digital marketers the data they need to make the most of Instagram as a marketing platform. The just published findings, as detailed by Instagram scheduling software Schedugram, offer quick insights that any savvy marketer should be aware of. Let’s look at some of the key findings.

Demographics – Women First

Statistically speaking, Instagram is a woman’s world. The platform’s users skew 58% female to 42% male.

Users also tend to be on the younger side: 59% of Americans between the ages of 18 and 29 report using the platform, while only 8% of those 65 and older do.

Photos Vs Videos

While Instagram has long offered video on its platform as well, it appears that consumers don’t engage as strongly with that content as they do with classic photos. All in all, photos tend to get about 30% more engagement than videos.

Tags Matter

Marketers shouldn’t get lazy and skip out on tagging their uploads. Adding a single hashtag can lead to 12.6% more engagement on a post. But go even further, as the optimal amount of hashtags appears to be 11.

Similarly, don’t forget to add a location tag to your posts – those create 79% more engagement.

More Stats for Marketers

The research is full of other important findings that social media marketers would be keen to keep abreast of. Head to the SchedugramBlog for the rest of the report.

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