How to Create Great Videos for Your Small Business

In today’s market, it’s not enough to just have a great business strategy and an easy-to-navigate website. If you want your client base to increase, you have to create engaging videos to let people know what your business is all about. If you’re new to the world of content production, you might be wondering where to start. That’s the easy part: Whether you’re a video novice or an experienced YouTuber, you’ll need to count on a few tricks of the trade to create interesting, entertaining content that will keep viewers coming back for more. Here are a few tips to help you get started.

Be Consistent

Whether you have a story you’re trying to tell or you’re trying to set up a quick, friendly introduction about what your business does, you want to make sure that viewers coming back to your social media page have an immediate sense of what they can count on. For instance, do you want to make your content funny? Do you want it to be solely informative or have some entertainment value? How long do you want your videos to be, and how regularly can people expect them? Mapping all this out beforehand will help give you, and return customers, a solid sense of what you’re offering should they choose to follow you across multiple platforms.

Have a Clear Brand Message

Whatever services your business provides, clients need to know exactly how your brand sets itself apart from the rest. If you have a specific cause that you contribute to, a special service that you offer, or if you simply pride yourself on running a business that’s approachable and versatile, your brand message has to come across in the content you provide. Remember, your videos reflect on your brand as a whole. Anything that deviates from the clear message of what your brand stands for could end up compromising your company as a whole.

Know Your Platform

You might think that it makes sense to create a bunch of videos and share them across all your platforms at once. While this might be the most expedient way to share content, it’s not the most efficient. If you’re using social media platforms like Facebook, Instagram, and Twitter for your videos, you need to optimize for each separate page. For instance, on Facebook, longer videos are likely to get more views, while on Twitter, short, mobile-optimized videos and GIFs are the best way to go. Remember that when sharing on Instagram, you won’t be able to include links back to your page, so make sure the viewer has all the information they need to contact you within the video itself.

Keep It Short and Sweet

Whether you’re fond of funny GIFs, long-form video content, or meme sharing, you’ll want to keep the content you put out under two minutes as a rule of thumb. If you’re making content just for Instagram, keep it even shorter. If you can find creative ways to distill a message into a 20-second clip, all the better. Motion photography and stop-motion animation can be the perfect way to engage an audience while getting a succinct message across.